Alexandra Headland

Alexandra Headland is bounded by Surf Road and Centenary Crescent to the north-west, and Maroubra Street to the north. On the east is the Coral Sea, while Buderim Avenue separates it from Mooloolaba on the southern side. Sunshine Motorway provides Alexandra Headland’s western boundary. It’s a small suburb of about 1.5 square kilometres.

People

According the 2016 Bureau of Statistics, 3,958 people call Alexandra Headland home.  Here is a quick overview of population demographics for this suburb:

20.4%    Independent Youth

12.7%    Established Couples & Families

5.9%      Elderly Couples

0.7%      Young Families

History

It’s believed Alexandra Headland was named in 1901 in honour of King Edward VII’s wife, Queen Alexandra. Before this time, European settlers called the rocky headland Potts Point after a man called John Potts. William Pettigrew was a prominent land owner in the area and Potts was his overseer. Pettigrew owned 330 acres in the region, which he bought in 1864 and used for his timber business for 30 years. After Pettigrew sold his land, it was subdivided and lots started selling in 1915. Holiday cottages sprang up along the headland in the 1920s, and with the improvement in roads and services to the region Alexandra Headland grew to became what it is today – one of the most tightly held and popular suburbs on the Coast.

Median property price trends

Unit                 House

2007       $347,500         $710,000

2008       $360,000        $695,000

2009       $316,500         $705,000

2010       $342,500         $705,000

2011        $305,000        $620,000

2012       $297,500         $550,000

2013       $310,000         $780,000

2014       $325,000         $760,000

2015       $350,000         $815,000

2016       $370,000         $885,000

2017       $390,000        $990,000

Real Estate

The elevated, east-facing position means you’ll hear the term golden triangle in relation to some streets in the suburb, where homes regularly sell for $1 million to $2 million. Holiday apartments, small unit complexes, original homes and huge, multi-level properties make up the accommodation on the hill. Down on flatter ground near Maroochydore you’ll find more suburban-style homes.

Attractions

Tourists and visitors flock to the beach and Alex Surf Club. The bluff is a popular surf point where locals exercise and picnic on the headland, while Nelson Park and the large duck pond provide a place to escape. Alex also has a 10-pin bowling alley, holiday units, a tourist park and cabins, restaurants and a conference centre. While renovations are par for the course with plenty of houses and units being updated, renovated or knocked down to make way for new home, the main development activity is Elysee, just opposite the lookout on the hill. Construction recently started on this Walter Iezzi development.